Okay, one of these scopes is on its way out for review. I talked to Darrell over at Holland at length and this sounds like a very interesting and promising scope for tactical use. Stay tuned! (boy, I have a lot of scope reviews coming out, it should be great!)
Yes, we talked about that for a while. It is their own reticle. It has a mil scale as well as their own custom MOA dots for reference. A pattent has been submitted for the reticle. The review will cover it fairly extensively.
I talked to Darrel over the phone too. He sent me a video of the scope. It taught basically everything about using the mil-dot system, how MOA works and all sorts of other stuff. It looked really good, but Mel will have to say whether or not it's worth the price.